Advanced Training Day
To complement our Client Summit 2007 agenda, Coremetrics is offering one additional day of Advanced Training on select topics. Through a series of three 1 ½ hour training sessions, you will learn how through advanced topics and training to use Coremetrics solutions to drive key business objectives.
Schedule
| Thursday, March 22, 2007 (Advanced Training) | |
| 8:30-10:00 am | Session I |
| 10:00-10:30 am | Morning Break |
| 10:30-12:00 pm | Session II |
| 12:00 – 1:00 pm | Lunch |
| 1:00 - 2:30 pm | Session III |
| 2:30 | Training Concludes |
Session Overview
Session 1 |
Optimizing Paid Search |
Retention Marketing |
Session 2 |
Managing Site Tools |
Analyzing Conversion Funnels |
Session 3 |
Effectively Performing and Measuring Site A/B Tests |
Landing Page Optimization |
Session Descriptions:
Optimizing Paid Search with Coremetrics Search
Goal: This session will provide in-depth training on data driven strategies for selecting and bidding on keywords. We will demonstrate how to determine the performance of keywords across multiple search engines and leverage on-site search reporting to plan future keyword buys.
Managing Site Tools and Features with Conversion Events
Goal: This session will deliver ways to measure the effectiveness of site tools and specific locations on the site in order to pinpoint potential opportunities for increased conversion.
Effectively Performing and Measuring Site A/B Tests
Goal: This session will provide you with a better understanding of how to understand the performance of site elements in driving your visitors toward conversion.
Retention Marketing
Goal: This session will provide in-depth training on ways to identify and analyze repeat visitor traffic, as well as means to market to drive repeat visitor traffic to your website.
Analyzing Conversion Funnels
Goal: This session will enable you to create specific pathing funnels and will provide listed essential metrics to analyze these funnels and pinpoint conversion value.
Landing Page Optimization
Goal: This session will outline ways to analyze your landing pages and target visitor conversion.
Fees:
Registration Type |
Dates |
Fee |
Registration Deadline Dates |
| Client Summit 2007 | March 19-21, 2007 | US $899.00 | Register February 1 thru March 15, 2007 |
| Client Summit 2007 + Advanced Training | March 19-22, 2007 | US $1,398.00 | Register February 1 thru March 15, 2007 |
| Advanced Training Day Only | March 22, 2007 Only | US $749.00 | Register by March 15, 2007 |
The Advanced Training fee includes:
- Access to 3 tracks of advanced training breakout presentations on March 22, 2007
- Lunch and break refreshments
- Training materials