Coremetrics

Keynotes

At the Coremetrics Client Summit 2007, you will hear from Coremetrics executives and industry experts in a series of keynote sessions that complement our breakout and networking sessions. Keynote presentations will cover hot topics for marketers today, such as metrics driven marketing, how Web 2.0 is impacting web measurement, and multichannel marketing.

Revealing the Face of the New Marketer

Joe Davis, President and CEO of Coremetrics

The face of the marketer is changing. Gone are the days where simple branding and advertising campaigns were enough to attract high value clients to your site and recognize handsome profits for your businesses. Today, consumers have evolved into critical buyers with access to a vast amount of research, products and prices. In parallel, there is a dizzying array of new channels for reaching customers, which means larger and more difficult to manage campaigns. This complexity not only necessitates a shift in how you manage customer acquisition, but also a shift in the role of the marketer. Joe will talk about the evolution of digital marketing, its impact on marketing overall, and where companies need to focus.

Deceptively Simple Techniques That Impact the Bottom Line

Bryan Eisenberg, Co-Founder, FutureNow

Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing that successful marketers must anticipate, plan and deliver on. With the right amount of science and intuition, marketers anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create, test, and modify predictive models of customer behavior. Yet, despite its simplicity, almost nobody does these things consistently correctly.

Bryan is the Co-Founder of Future Now, Inc. the pioneer in the field of optimizing online experiences to maximize sales conversions. Bryan is the author of two New York Times bestsellers, “Call To Action” and “Waiting For Your Cat To Bark?” Bryan has worked with NBC Universal, GE, Dell and Volvo CE.

E-Marketing Becomes Strategic to the Marketing Organization

Adam Sarner, Principal Research Analyst, Gartner Inc.

Companies are capitalizing on the inherent advantages and efficiencies of marketing and transacting through the online channel. While customers choose to interact with companies through an increasingly complex combination of channels, companies must understand the role of their online channels as part of a multichannel strategy to continually identify customers, understand their value to the business and apply that knowledge across all channels to create continual positive customer experiences.

Key issues include:

What are the trends that will enable e-marketing to energize an enterprise’s overall marketing strategy?
How can enterprises develop e-marketing strategies to move from mass market to relevant customer dialogs?
How will vendors evolve to deliver solutions that incorporate e-marketing as part of a mulichannel offering?

Adam Sarner has been an analyst in Gartner Research for the last 9 years. With over 15 years of experience in the IT industry, Adam is responsible for Gartner’s coverage on CRM, campaign management, e-marketing and ecommerce strategies and technologies. Prior to joining Gartner, Mr. Sarner was responsible for developing CRM applications for Signal Administration, a group of self-insurers in the maritime industry.

In addition, a series of client-led best practice sessions will be held in the general sessions.

Increasing Cross Selling Revenue & Efficiency—Intelligent Offer Best Practices
Expanding and Optimizing Your Search Engine Marketing
Measuring Site Tools—Chat, User Reviews and Blogs—Panel Discussion

Click here to download the full agenda

Tracks

Client Summit 2007 Attendees will be able to attend any five of 15 breakout sessions geared to the needs of marketers, merchandisers, ecommerce managers, and web analysts. In these sessions you will hear best practices for marketing, merchandising and site design as well as customer successes, and tips and tricks. These informational sessions will provide you with insight into how leading online organizations are achieving success, and how they are leveraging Coremetrics in driving their online business. The hands on nature of the breakout sessions will enable you to apply findings to your organization immediately.

In addition, based on customer request, we are including topical networking sessions in which you can directly interact with your peers. These highly interactive sessions will be focused on specific topics, and allow for attendees to share their challenges, best practices, and achievements with their peers.

Topics for breakout sessions will cover a wide variety of areas, including

Marketing:

Organizational Success:

Site Design:

Click here to download the full agenda

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